WHY THE WATER RESORT?
Indoor waterparks impact condo and hotel revenues in two primary ways:
  1. They provide incremental occupancy.
  2. They provide incremental room rate.
In other words, The Water Resort at Pigeon Forge will receive an occupancy boost and an average room rate boost…simply due to having the indoor waterpark.
  • Eliminate the Weather Factor.
  • Extend Peak Season: From 100 days to 365 days per year…collect revenues all year long.
  • Resorts with indoor waterparks performed at 26.9 point of occupancy higher than resorts without indoor waterparks.
  • The Average Room Rate is $69 Higher than Condos & Hotels without Indoor Waterparks.
  • Condos & Hotels with Indoor Waterparks are almost 100% Filled Every Weekend, School Holiday Breaks, basically, All Year Long.
  • Huge Entertainment Value.
Source: Hotel Waterpark Resort Research and Consulting, Coy & Haralson
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